5 Ways of Marketing your Blog or Website - Digitally

Now that you have prepared your own Blog or Website, and launched Ads from various Advertisers on your page, you are now ready to go all out and start its marketing.

Before you begin with it, it is important to understand as a Marketer, that Internet is the first place where people go to find new information or products.

This is the biggest marketing opportunity the World has seen yet. People find the information online and spread the word about the product/service they have read about.

Since you are new to Marketing in the Digital Age, it is first required that you understand the types that are available.

1. Social Media Marketing

Social Media is a way for people to communicate and interact online. It is called social media because it keeps the Users engaged in a social context, which includes conversations, commentaries or interactions. Many of us have active accounts on Facebook, Twitter, Gmail, LinkedIn etc

Traditional forms of marketing such as advertising in Newspapers, Magazines, TV can be a huge drain on your funds, especially for small and growing business set ups. Social Media marketing on the other hand, is low-cost and gives you a direct line to prospective customers.

2. Pay per Click Ads

In this model of internet marketing,  advertisers pay a fee each time one of their Ads is clicked. It is a way of buying visits to your blog or website, rather than wait for those visitors to land on your page organically.

When a visitor clicks on your Ad, he is sent to your website, and you would in turn have to pay a small fee to the search engine (e.g. Google).

If the visitor makes a purchase through your website or helps you earn a commission, then it would make paying a fee to make a visitor come to your website worth it!

Google Adwords is the single most popular PPC Advertising system in the world. It allows advertisers to create Ads that appear in Google's search engine and other Google properties.

3. Email Marketing

Email has now gone mobile and is the most popular activity on smart phones and mobile devices. This form of marketing is an extremely powerful channel and can be used to target Specific Customers. It is affordable, simple and quick to implement, and can be easily customized to suit a segment of customers. And with the internet accessible from anywhere in the world, email marketing surely has a global reach.

4. Search Engine Optimization or SEO

If there are apparently 996,106,380 active websites in the Internet world, how do you think your website would compete with that number and rise to the top of the search results? This is where SEO comes in, and it is not as complicated as many people think
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SEO is the process of improving the rankings results of a website. When someone types a word or phrase into a search engine, the engines explore all their information and gives results that is most relevant to the searcher's query, ranking them in the order of usefulness

5.  Google+ 

 Add as many relevant users to your friends's list so that they can add you back incresing the  chances of receiving more+1's and shares from them