Digital marketing works by employing certain strategies to grow traffic on your website and/or to make your brand/business more popular on the Internet. In today’s session we are going to discuss various strategies digital marketers adopt.
Some of the more common strategies used in Digital Marketing are given below:
SEO - SEO or Search Engine Optimization teaches you how to stay on top of search engines, when it comes to website rankings. People use search engines like Google, Bing to find what they are looking for. If your website are in those results, you’ll get relevant traffic. Relevant traffic means people who are interested in what your website has to offer. The process of getting your website ranked on the search engines for the relevant terms is SEO.
Social Media Marketing - Social Media Marketing, which teaches you about marketing on Facebook, Pinterest and Twitter, and also about video marketing. All these social networking sites are excellent methods of digital marketing. More people would see, visit the merchant’s pages, and invite their friends to visit them. Advantage of social marketing is people are more likely to share stuff they find helpful, funny or interesting in any way. For example, if you have a website or blog on say ‘travelling’, if you’ll post information on “Famous Celebrities’ Honeymoon Trips”, people will share the stuff and you’ll get a lot of traffic.
Paid Marketing – You can buy traffic (visitors) from various traffic sources such as Google Adwords, Bing Ads, Facebook Ads etc.
Email Marketing – Here, you build your email list through your website and then send emails to your list inviting them to visit your website.
Please note that all of the above strategies work even better if you actually have a useful website which people love, bookmark and share. The goal is to create a content rich blog or website that provides value to the visitors. ‘Value’ here means that your aim is to provide high quality relevant information to your visitors which is helpful to them. This will make them bookmark your website and recommend it to their friends.
Take for example, the website http://www.improve-vision-naturally.com. The website promotes “Rebuild your Vision”, that helps improve vision. If you go through the website, you will find that it is rich in content relating to improvement of vision. This is what you will need to do to attract traffic.
Some of the more common strategies used in Digital Marketing are given below:
SEO - SEO or Search Engine Optimization teaches you how to stay on top of search engines, when it comes to website rankings. People use search engines like Google, Bing to find what they are looking for. If your website are in those results, you’ll get relevant traffic. Relevant traffic means people who are interested in what your website has to offer. The process of getting your website ranked on the search engines for the relevant terms is SEO.
Social Media Marketing - Social Media Marketing, which teaches you about marketing on Facebook, Pinterest and Twitter, and also about video marketing. All these social networking sites are excellent methods of digital marketing. More people would see, visit the merchant’s pages, and invite their friends to visit them. Advantage of social marketing is people are more likely to share stuff they find helpful, funny or interesting in any way. For example, if you have a website or blog on say ‘travelling’, if you’ll post information on “Famous Celebrities’ Honeymoon Trips”, people will share the stuff and you’ll get a lot of traffic.
Paid Marketing – You can buy traffic (visitors) from various traffic sources such as Google Adwords, Bing Ads, Facebook Ads etc.
Email Marketing – Here, you build your email list through your website and then send emails to your list inviting them to visit your website.
Please note that all of the above strategies work even better if you actually have a useful website which people love, bookmark and share. The goal is to create a content rich blog or website that provides value to the visitors. ‘Value’ here means that your aim is to provide high quality relevant information to your visitors which is helpful to them. This will make them bookmark your website and recommend it to their friends.
Take for example, the website http://www.improve-vision-naturally.com. The website promotes “Rebuild your Vision”, that helps improve vision. If you go through the website, you will find that it is rich in content relating to improvement of vision. This is what you will need to do to attract traffic.
As you read these strategies, you may realize that you have already come across one or all of them. You may have clicked on an advertisement to be taken to a merchant’s website, received email promoting a product and others.
I sincerely hope you enjoyed today’s session.
I sincerely hope you enjoyed today’s session.